Liguria The Italian Riviera – f.re.e 2026
Liguria The Italian Riviera – f.re.e 2026
2026 February 18–22 Monaco
Hall A4 ENIT Italia, Booth 111
Map: https://free-muenchen.de/en/trade-fair/hall-plan/
Exhibitors
33. Villaggio dei Fiori
Eucalyptus and banana trees, over a thousand palm trees, pine trees, aloe, rubber plants, giant strelitzias, Brachychiton and jacaranda trees, bougainvillea, and jasmine everywhere: we’re not in a Claude Monet painting, but at Villaggio dei Fiori, a camping village in a 3.5-hectare garden on the seafront in Sanremo. Using the bike path from Villaggio dei Fiori, you can reach the center of Sanremo in just 5 minutes. You can visit the famous Via Matteotti, the historic center, or the Ariston Theater.
Villaggio dei Fiori is just only 34 km from the Principality of Monaco (Monte Carlo). Free Wi-Fi, an outdoor pool, a children’s pool, and a whirlpool, all with seawater. Direct access to the small beach in the bay west of the village. The famous seafront bike path from Ospedaletti to Imperia (36 km) is adjacent to Villaggio dei Fiori. Electric bike rental on site
34. Comune di Diano Marina
Lively seaside town, Diano Marina, pearl of the Golfo Dianese, is the ideal destination for your holidays with family or friends, all year round. The mild climate, the beaches, the rich calendar of events, the excellent cuisine and the sporting experiences, both on the coast and in the very nearby hinterland, including trekking and mountain biking, make Diano Marina one of the most loved places in Liguria and the Riviera dei Fiori. Let yourself be amazed: Diano Marina is ready to welcome you!
Sea and beaches
The long coastline of Diano Marina extends for over 3,5 km with shallow and sandy seabeds, suitable for children too. Equipped beaches, colorful umbrellas and fine golden sand: perfect elements for those who want to relax and enjoy the sun, but also for those who want to try their hand at sporting activities. The sea, with Caribbean colours, is home to the protected marine area of the “Pelagos” Cetacean Sanctuary: with boat excursions it is possible to admire the large mammals. Diano Marina boasts the Blue Flag recognition for the quality of its bathing waters and beaches.
Reception and events
Diano Marina has accommodation facilities for all needs, pedestrian streets, a beautiful seaside promenade, a city center with clubs and shops for shopping. Among the events, the “Dianese Carnival”, the “Infiorata of Corpus Christi“, “Aromatica, aromas and flavors of the Ligurian Riviera” (event dedicated to food and wine), the “White Night” at the beginning and end of summer, the “Estate Musicale Dianese Festival” and so on. The calendar of Summer events is very rich. Diano Marina is also culture: at the Civic Archaeological Museum it is possible to learn about the origins of the city and the history of the dolia recovered from the Roman ship sunk in the 1st century AD. in front of the Dianese coast. Furthermore, “Palazzo del Parco” is often home to important exhibitions.
Inland, outdoor, sport
A hinterland to be discovered, with the hamlets of Diano Calderina, Diano Serreta, Diano Gorleri, and Borgo Muratori, immersed in the greenery of olive groves, vineyards and cultivations of basil and flowers. Steep descents to tackle on two wheels, paths to run among olive trees and brooms, walks between ancient villages and Mediterranean scrub. Everything with a sea view, to be explored all year round. And also sailing, windsurfing, tennis, padel, etc.
Accommodation facilities
For some years, Diano Marina and its area have represented the tourist destination in Liguria with the highest number of visitors, behind only the main town Genoa. The village’s accommodation capacity is fundamental: around 50 hotels of all categories, tourist residences, bed & breakfasts, farmhouses, holiday homes and apartments, campings and guest houses.
Tourist Information Centre
+39 0183 490271 – infopoint@comune.dianomarina.im.it – wwww.turismo.dianomarina.im.it
35. Riviera Up
Riviera Up is the brand dedicated to the tourism promotion and marketing of companies associated with Coo.A.Di. Società Cooperativa.
Under the RivieraUp brand, Coo.A.Di. is responsible for:
• Coordinating and implementing tourism promotion on behalf of its members.
• Assisting members in running their businesses.
• Organizing dedicated consulting services.
• Participating in local promotion and marketing initiatives.
The primary objective is to enhance the qualifications and visibility of its members in the tourism sector.
36/37. Welcome Liguria/ Welcome Liguria-Moneglia
Welcome Liguria promotes the eastern Ligurian Riviera, highlighting the towns of Deiva Marina and Moneglia and their accommodation offerings.
38. Parco Nazionale delle Cinque Terre
The Cinque Terre National Park is an iconic destination for outdoor tourism, where nature and history coexist in perfect balance. Recognized as a UNESCO cultural landscape, it tells the story of centuries of human endeavor through terraced vineyards, dry-stone walls, and villages overlooking the Mediterranean Sea.Beyond this unique heritage, the Park protects an extraordinary terrestrial and marine biodiversity: a mosaic of natural habitats extending from the ridgelines down to the Marine Protected Area. More than 130 km of trails connect sea and mountains, offering authentic hiking, trekking, and outdoor experiences amid spectacular scenery, living nature, and local culture.
www.parconazionale5terre.it
39/40. Liguria Together – (Hotels Portofino & Cinque Terre Coast Liguria Together
Visit Levanto & Cinque Terre & Liguria Together)
Liguria Together is an association of businesses characterised by the cooperation of local entrepreneurs, including restaurants, accommodation facilities, boat rentals, tour operators and companies in the tourism sector. We offer authentic and customised experiences: cooking classes, tastings, excursions, boat trips, sports activities and much more. We can therefore help you organise your clients’ holiday, making it truly unique, in our beautiful region at 360 degrees by putting you in touch with the best operators in the industry according to your needs.
41. Città di Genova
Genoa, pearl of Mediterranean, located on the lively north-western coast of Italy, is a fascinating destination, authentic and rich in history, perfect to be discovered on foot, exploring its hidden corners in its unique atmosphere. Perfect for those who love culture, history and good food. A city to live and to discover slowly. The Old Town, UNESCO World Heritage Site, Strada Nuova e Sistema dei Rolli (via Garibaldi) with 42 ancient Palaces. Genoa’s Old Town is one of the largest medieval old towns in Europe: it’ s still authentic, an intricate maze of alleyways (caruggi) that open into small squares where different smells, flavours, and cultures mingle. You can admire the ancient noble palaces, the little squares, and the beautiful churches set between historic ancient shops. Piazza De Ferrari and Palazzo Ducale Genoa’s cultural Hub, that this year, starting from, march will have the international exhibition of Van Dyck from 20 March 2026.