Sanremo Flower Festival: Corso Fiorito brings spring to the Riviera!
The event that brings spring to the Ligurian Riviera: Sanremo Flower Festival from 23 to 29 March 2026. A parade of 11 floats dedicated to historic TV broadcasts
Sanremo, city of flowers, smiles and songs.
There is no better time than spring to understand the town’s nickname of the Riviera of Flowers: if it doesn’t amaze you with its songs or with the arrival of the Classicissima, Sanremo will amaze you with its flowers>..
23 to 29 March 2026 will see the Corso Fiorito, the spectacular parade of themed floats with floral motifs and installations in the centre of Sanremo.
What is the Corso Fiorito?
The event originated in January 1904, during the Bell’epoque as the Festival of the Goddess Flora: it was already a parade of carriages adorned and decorated with floral creations around the streets of San Remo. The appointment became an annual one and moved to spring. After the Second World War, the event took the name Italia in Fiore: the flower carts were joined by music bands and folklore groups. Thanks to this event, the city of Sanremo became the city of flowers par excellence.
San Remo in Bloom 2026
The magic will be repeated on 29 March : the Corso Fiorito 2026 will be a tribute to Italian television, a journey through programmes and presenters that have marked entire generations, starting with the unforgettable figure of Mike Bongiorno.
Each float will be paired with a TV programme:
– Festival di Sanremo
– Rischiatutto
– Lascia o raddoppia
– Fantastico
– Canzonissima
– Portobello
– Discoring
– Giochi senza frontiere
– Quark
– Dancing with the Stars
– Linea Verde
Installations, flower displays, jets of petals and colourful scents will invade the whole of Sanremo. As many as 11 flower floats created by the various participating municipalities will parade, accompanied by brass bands and folk groups.
For information on floats and tickets: www.sanremoliveandlove.it.
Side Events
The parade on Sunday 29 March will be preceded:
– on Saturday 28 March by brass bands and folk groups
– Events and side events in preceding days at various locations around the city from 26 March.
