Euroflora 2025

A must-see biennial event in Genoa, Euroflora, from 24 April to 4 May 2025.

A showcase of floral design and an opportunity to get to know the city.
The 2025 edition of Euroflora, the biennial event that brings the largest international exhibition of plants and flowers to Genoa, will be held from 24 April to 4 May 2025.

Euroflora 2025

The only Italian event among the European floral shows recognised by AIPH – International Association of Horticultural Producers, Euroflora will take place from 24 April to 4 May 2025 at the new Waterfront di Levante, following the 2018 and 2022 editions in the Parks and Museums of Nervi. It will be a grand mosaic in the making, featuring land art installations, international competitions, and water displays. Visiting Genoa at this special time, in the heart of spring, is an intensely moving experience, one to be fully enjoyed.

The history of Euroflora

Euroflora was born in the late 1960s from an idea by Carlo Pastorino, then president of the Genoa Fair, who envisioned an exhibition dedicated to flowers and plants. On 27 August 1965, the AIPH officially authorised the event, and from that moment, Euroflora officially joined the ranks of the most famous international floral shows. It was an immediate success, with Italian and foreign flower growers, nurserymen, florists, and landscapers competing in beauty contests. The event featured notable guests, various activities, and gained significant international recognition.

https://euroflora.genova.it/en/