SanremoINfiore & Outdoor 2024

The highly anticipated Flower competition of Sanremo returns with SanremoINfiore & Outdoor: on March 23rd and 24th, 2024, featuring the parade of bands and the float parade.

If Sanremo is nicknamed “the city of flowers,” there must be a reason: and there’s no better way to discover it than by participating in SanremoINfiore & Outdoor on March 23rd and 24th.

The Event

The long-awaited Flowered Competition returns after several years to fill the streets of Sanremo with the famous parade of flower floats (on Sunday, March 24th) and that of musical bands and folklore groups (on Saturday, March 23rd). For the first time, floats from Locarno (Switzerland) and Menton will participate (both will parade out of competition, as will Sanremo). Each edition features a theme for floral composition masters to showcase their skills; this year’s theme will be sports. The jury will be composed of well-known personalities, and the floats will be positioned at Pian di Nave to be admired by all.

On Sunday, March 24th, the float parade will begin at 10:30 AM. The circular route will wind along the following streets and squares in the city: Lungomare Italo Calvino – piazzale Carlo Dapporto – section of the cycle path parallel to via Nino Bixio up to Giardini Vittorio Veneto. Three laps are planned, and the last lap will be filmed by Linea Verde cameras (Rai 1). Access to the route will be free and open to the public.

For information and updates, contact the Tourism Office at 0184/580414 or via email at turismo@comunedisanremo.it. Website: https://www.sanremoliveandlove.it/en/

The Story

The competition was born in 1904 as the “Feast of the Goddess Flora,” where carriages decorated with beautiful local flowers paraded. Originally conceived as a Flower Carnival, it became representative of Sanremo during the Belle Époque, with allegorical floats along via Matteotti, engaging in a real “battle of flowers” by throwing and receiving flowers from the spectators.
However, the international resonance of the event came in the post-war period when it was renamed “Italy in Bloom.” Musical bands and folklore groups joined the flower floats, guided by scenographers like Rino Ceriolo, leading to the renaming of Sanremo as the “City of Flowers” and making Sanremo and Spring an inseparable duo.