Alassio The City of Lovers

The most beautiful love letter, the famous little wall, the kisses: welcome to the capital of lovers.

Alassio is getting ready to experience and share the most romantic moment of the year, in the spirit of the tradition that ties the city to love, starting with the famous Little Wall adorned with the statues of the lovers by Peynet, the kissing fish, which are, not coincidentally, the symbol of Alassio. Positioned on the Little Wall, there is also a letterbox where love letters were once dropped.

The “Alassio City of Lovers” contest

As tradition goes, Alassio presents a challenge to all lovers, who can participate in the “Alassio City of Lovers” contest by sending their love letter to the email address: By sending their letter, participants become fans of the Facebook page “Alassio City of Lovers,” where their letter will be published. The author of the letter that receives the most “likes” will win the “Lovers’ Path” prize. If you enjoy writing about love, you can also submit an unpublished poem or story to the “Write Love. Mario Berrino Award” competition, active until February 5th. For more information, visit: poesia.


“A Love Menu”, the contest, and Love Shopping

You can also participate in the photo contest “The Most Beautiful Love Image” by posting a photo taken exclusively in Alassio from your Instagram and/or Facebook accounts. Simply add the hashtag #loveinalassio and tag the contest page “Alassio City of Lovers” @loveinalassio. The letters and images can be voted on until Tuesday, February 13th. For those who want to celebrate the holiday with a romantic dinner, from February 10th to 14th, the initiative “A Love Menu” will involve Alassio’s businesses, particularly restaurants and bars, which can offer their customers a special evening with themed menus, aperitifs, and cocktails. And for shopping, there’s “Love Sales” on Sunday, February 11th.

Falling in love in Alassio

Awards Ceremony at the Little Wall & Kisses

On the big day of Valentine’s celebration, naturally on February 14th, the award ceremony will take place in front of the Little Wall of Alassio. It’s an opportunity to kiss in front of the large tile of the lovers, created based on a design that Raymond Peynet gifted to Mario Berrino in 1971, and beneath the statue of the lovers, made in bronze by sculptor Eros Pellini, which since 1969 has become the symbol of Valentine’s Day. In the City of the Little Wall, on Valentine’s Day, couples can indulge in “Baci di Alassio,” little sweets made from two soft chocolate halves, joined together like in a passionate kiss.

Alassio i baci
Alassio and ‘baci’

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